Let me tell you something: if your business negotiations are unsuccessful, there is a reason. With the advent of the internet, the sales process has totally changed my friend! Today it is the relationship you create during a commercial negotiation that leads your customer to buy what you want to sell them! Ok, now I’ll explain the 5 steps to bring a negotiation to safe conversion.
STEP 1: The first contact
We assume that the first contact arose from your marketing actions. You must immediately demonstrate that you want to relate to your prospect. Make a connect call, it doesn’t matter whether it’s a phone call, a zoom, or whatever. It is called this because it is the first connection between you and the customer. The quicker you are in contacting the prospect, the more you will surprise them positively! But make sure that you are not heavy: ten minutes are enough and they advance for a first acquaintance. Your goal, in this call, is to understand why the alleged, possible, customer has been looking for you. It also investigates his habits starting with his profession. If the skills are not what you can give him, tell him honestly: honesty is a very powerful marketing tool, I have also explained it to you in this guide on winning copywriting. If, on the other hand, your skills are the right ones, propose an explory call to define the details. Are you already full of questions? Continue reading, or contact me now to expose your business project.
STEP 2: Exploratory call
Find out immediately on social networks, after the connect call. Integrate the information you received from the prospect: social networks are a very powerful tool. By now we all write to each other, use them to make money! Well, after that you can finally switch to the exploratory call. Your goal is to understand what represents a problem for the customer at that moment and offer a solution. Speak honestly about the budget and the times you would need, but don’t be in a hurry to move on to the sales topic! With this call, you will demonstrate competence and establish a first relationship of trust with your future client. Trust do you remember the relationship issue?
Commercial negotiation: close it successfully in five steps
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Let me tell you something: if your business negotiations are unsuccessful, there is a reason. With the advent of the internet, the sales process has totally changed my friend! Today it is the relationship you create during a commercial negotiation that leads your customer to buy what you want to sell them! Ok, now I’ll explain the 5 steps to bring a negotiation to safe conversion.
STEP 1: The first contact
We assume that the first contact arose from your marketing actions. You must immediately demonstrate that you want to relate to your prospect. Make a connect call, it doesn’t matter whether it’s a phone call, a zoom, or whatever. It is called this because it is the first connection between you and the customer. The quicker you are in contacting the prospect, the more you will surprise them positively! But make sure that you are not heavy: ten minutes are enough and they advance for a first acquaintance. Your goal, in this call, is to understand why the alleged, possible, customer has been looking for you. It also investigates his habits starting with his profession. If the skills are not what you can give him, tell him honestly: honesty is a very powerful marketing tool, I have also explained it to you in this guide on winning copywriting. If, on the other hand, your skills are the right ones, propose an explory call to define the details. Are you already full of questions? Continue reading, or contact me now to expose your business project.
STEP 2: Exploratory call
Find out immediately on social networks, after the connect call. Integrate the information you received from the prospect: social networks are a very powerful tool. By now we all write to each other, use them to make money! Well, after that you can finally switch to the exploratory call. Your goal is to understand what represents a problem for the customer at that moment and offer a solution. Speak honestly about the budget and the times you would need, but don’t be in a hurry to move on to the sales topic! With this call, you will demonstrate competence and establish a first relationship of trust with your future client. Trust do you remember the relationship issue?
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by A.M.
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